1. Parties and status
This framework agreement (the "Agreement") governs the relationship between UGCBG.eu (the "Platform") and a registered creator/influencer (the "Creator"). The Platform is an intermediary, not an employer. The Creator acts as an independent contractor (freelancer / self-employed individual / legal entity).
No employment, service or partnership relationship is created between the Platform and the Creator.
2. Registration and verification
The Creator declares being at least 18, that profile data is accurate, that social accounts are genuine and that no artificially inflated metrics are used. The Platform may require KYC documents before the first payout above EUR 200.
3. Campaigns and briefs
Each specific engagement is governed by an individual campaign brief, which supplements this Agreement. In the event of conflict, the brief prevails for that campaign, except on matters explicitly designated by this Agreement as non-derogable.
4. Intellectual property and usage rights
The Creator retains moral rights to the content. Economic rights for a given campaign are assigned to the Client (brand) according to the brief.
- Default (organic): the brand receives a non-exclusive right to use the content on its own organic channels (web, social, newsletter) for 12 months from approval.
- Paid ads: usage in paid advertising only if explicitly agreed in the brief and separately paid for.
- Whitelisting / Spark Ads / Boosted Posts: only on explicit agreement, separate pricing, maximum budget and duration specified.
- Perpetual usage — exception, explicitly stated in the brief.
- Resale / stock licensing: prohibited by default.
4a. Featuring the profile on UGCBG channels
The Platform may feature the public profiles of creators on the Facebook page and other official UGCBG pages on social networks, but only with the consent of the creator concerned (Art. 6(1)(a) GDPR). Consent is voluntary and is not a condition for registering, using the Platform or taking part in campaigns. The Creator gives it with the checkbox at registration (it is not pre-ticked) or later under Profile → „Представяне в социалните мрежи" ("Featuring on social media"). While the consent is in force, the Creator grants the Platform a non-exclusive, royalty-free right to use the public data from the Creator's profile — display name, profile photo, city, niches, a short excerpt (up to 200 characters) from the description and the profile link, together with the share card generated from these data — to promote the Platform and the Creator. Details are set out in § 9a of the Terms of Service.
- Without consent, the Platform does not feature the Creator's profile on social networks. Refusing consent has no adverse consequences for the Creator.
- The right covers public profile data only. It does not cover content created for campaigns or portfolio items: § 4 applies to them, and the Platform does not publish them on social networks without the express consent of the Creator and the relevant brand.
- The Platform may adapt the format (for example, crop or resize the photo or shorten the text) without changing the meaning.
- The Creator warrants having the right to use their profile photo.
- The Creator may withdraw consent at any time (Art. 7(3) GDPR) with the same „Представяне в социалните мрежи" ("Featuring on social media") switch in the Profile or by emailing office@ugcbg.eu. Consent also ends when the account is deleted. After the withdrawal or deletion the Platform makes no new posts and removes the posts already published within 7 days.
- Being featured is not an endorsement or a paid partnership and creates no obligations for the Creator.
5. Originality guarantee
The Creator guarantees that: (a) the content is its own original work; (b) all necessary rights are obtained (including from persons appearing on camera); (c) no infringement of copyright, trademarks, image rights or confidentiality. In case of third-party claim, the Creator indemnifies the Client for actual damages up to the campaign fee.
6. Paid partnership and advertising disclosure
The Creator must label content as paid partnership in accordance with Bulgarian consumer-protection rules, Google, Meta, TikTok and local laws (e.g. "paid partnership", #ad).
7. Timelines and deliverables
Unless the brief states otherwise:
- First draft: 7 calendar days after acceptance.
- Brand review time: 48 hours.
- Revisions: up to 2 substantive rounds.
- Final publication: 5 days after final approval.
8. Payment
Fees are held by the Platform in escrow until approval and released to the Creator within 7 business days, less the platform fee. The Creator self-declares taxes, social contributions and VAT. The Platform issues a payment order; the accounting document (invoice / self-employed receipt) is issued by the Creator where applicable.
9. Cooling-off
Services to the Creator are B2B by nature, therefore the consumer right of withdrawal does not apply.
10. Confidentiality
The Creator agrees not to disclose unpublished information about the brand, rates, contacts or internal briefs before publication. Confidentiality lasts 2 years after campaign closure.
11. Disputes
The Platform mediates within a 48-hour SLA. Failing settlement, § 12 of the Terms of Service applies.
12. Termination
The Agreement may be terminated at any time if no active campaigns exist. Ongoing engagements must be finalised.